OUR PROCESS • FROM REQUIREMENT TO DELIVERY
A Clear Process From Business Requirement to Digital Solution
Good digital work starts with understanding what the business is trying to achieve. The exact workflow changes by project, but the core principle stays the same: understand first, build second, improve with evidence.
The Betamaxi project process keeps discovery, scope, production, testing and improvement clear from the beginning.
01 — DISCOVER & RESEARCH
Understand the Business, Users and Current Situation
We begin with the goal, audience, current problems, available content, existing systems and constraints. Depending on the project, research can include competitors, search behaviour, customer journeys or business workflows.
02 — STRATEGIZE & PLAN
Define Scope Before Production Work Expands
We turn the requirement into a practical plan: pages, modules, campaigns, features, responsibilities, content, integrations, priorities, timeline and approval points. New ideas are reviewed separately so they do not silently become part of the original scope.
03 — DESIGN / PREPARE
Create the Experience or Campaign Foundation
For web projects, this can include information architecture, content hierarchy, responsive UX and visual direction. For marketing projects, this can include keyword research, audience planning, landing pages, tracking and content preparation.
04 — BUILD / EXECUTE
Turn the Approved Plan Into Working Output
Development projects move into implementation, integrations and content setup. Marketing projects move into optimization, content production or campaign execution according to the approved scope.
05 — TEST, LAUNCH & MEASURE
Verify the Work Before and After Release
- Test important functionality and responsive behaviour
- Review forms, tracking, links and SEO basics where relevant
- Complete client or user acceptance when required
- Launch after approval
- Monitor real behaviour and fix production issues
- Measure useful outcomes and identify the next improvement
06 — SUPPORT & IMPROVE
Digital Work Continues After Launch
Ongoing work may include maintenance, SEO, content, campaign optimization or new functionality. Support scope, third-party fees, response expectations and future changes should remain clearly defined.
How long does a project take?
Timeline depends on scope, content readiness, integrations, review cycles and project type.
What can delay a project?
Late content, access, approvals, requirement changes and third-party dependencies are common causes.
How are new requests handled?
Major new requirements should be reviewed for scope, timeline and cost before implementation.
Do you provide post-launch support?
Yes, where maintenance, SEO, marketing or future development is part of the agreed scope.